TY - ADVS TI - Marketing strategy roadmap: introduction to building a marketing plan AU - Denault, Jean-François A2 - Denault, Jean-François PY - 2020 DA - 2020/06/30 UR - https://hstalks.com/bm/4312/ AB - Market research, Situation analysis, Implementation and control, Marketing metrics, Control mechanisms DB - The Business & Management Collection SN - 2059-7177 ID - 4978 PB - Henry Stewart Talks ER -