TY - ADVS TI - What’s in a name? Brands and choosing a name identity AU - Ward, Jan PY - 2019 DA - 2019/11/28 UR - https://hstalks.com/bm/4119/ AB - This case study examines company names in order to explore the importance of nomenclature in branding. DB - The Business & Management Collection SN - 2059-7177 ID - 7161 PB - Henry Stewart Talks ER -