TY - ADVS TI - Strategic marketing: the six imperatives AU - Capon, Noel PY - 2019 DA - 2019/10/31 UR - https://hstalks.com/bm/4069/ AB - Business model, Strategic marketing, Marketing imperatives, Addressing markets, Retaining customers, Market segments, Performance objectives, Strategic directions, Positioning statement, Value proposition, Reason to believe, Branding, Market offer DB - The Business & Management Collection SN - 2059-7177 ID - 4784 PB - Henry Stewart Talks ER -