TY - ADVS TI - Schindler: applying knowledge-based marketing in Japan AU - Holden, Nigel PY - 2019 DA - 2019/01/31 UR - https://hstalks.com/bm/3884/ AB - This case study examines the Swiss manufacturer Schindler and its knowledge-based marketing activities in Japan and Asia. When expanding into Asia, Schindler successfully developed a knowledge based international marketing strategy that fused company explicit knowledge (on products, technology and competition) with local tacit knowledge, to ensure the business approach was naturally market-specific. DB - The Business & Management Collection SN - 2059-7177 ID - 7131 PB - Henry Stewart Talks ER -