This case study describes the failure of GM in the late 1960s to foresee changes in the automotive industry. They held several assumptions that, although already beginning to be incorrect, were not questioned by the company in their strategic planning.
Schoemaker, P.J.H. (2018, December 31). General Motors: a failure of corporate philosophy [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved March 24, 2019, from https://hstalks.com/bm/3872/.