This case study applies the RAT/CAT framework to Aspen Aerogels, a company specialising in aerogel-based insulation. By considering the relevance, appropriateness and transferability of its products; Aspen Aerogels internationalised effectively and as of 2014, over 70 percent of its total sales were exports.
Lessard, D.R. (2018, June 28). Aspen Aerogels: a capability-based framework for global expansion [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved July 17, 2018, from https://hstalks.com/bm/3783/.