TY - ADVS TI - How a local brand can compete against international giants AU - Vardar, Nükhet PY - 2018 DA - 2018/02/28 UR - https://hstalks.com/bm/3681/ AB - Rise of Jollibee in the Philippines, Tony Tan’s personality and management style, Branding and targeting in Jollibee, Internationalization Strategy of Jollibee, International market entry strategies DB - The Business & Management Collection SN - 2059-7177 ID - 4565 PB - Henry Stewart Talks ER -