TY - ADVS TI - How Westin Hotels and Four Seasons leveraged symbolic values to build their brands AU - Brookes, Maureen PY - 2017 DA - 2017/03/29 UR - https://hstalks.com/bm/3387/ AB - This case study describes how Starwood developed the Westin chain of hotels as an upmarket, health-conscious brand by emphasizing service as well as symbolic and emotional values, and compares this to the way the Four Seasons hotel chain developed its image as a luxury brand. DB - The Business & Management Collection SN - 2059-7177 ID - 7053 PB - Henry Stewart Talks ER -