TY - ADVS TI - How Lucozade defeated the sceptics AU - Manwaring, Tony PY - 2016 DA - 2016/08/31 UR - https://hstalks.com/bm/3339/ AB - The case study reviews how Lucozade Sport proved to the sceptics that their sports drinks are authentic as well as actively help improve individuals’ sporting goals. DB - The Business & Management Collection SN - 2059-7177 ID - 7044 PB - Henry Stewart Talks ER -