TY - ADVS TI - Managing brands in Asia AU - Roll, Martin A2 - Sexton, Donald E. PY - 2014 DA - 2014/12/11 UR - https://hstalks.com/bm/2962/ AB - The Asian strategy challenges, Strategic importance of branding, Three essentials of the brand-driven company, The chief marketing officer, The Asian brand no. 1 challenge, A new agenda for brands in Asia, Building a strong brand, Singapore airlines case study, Branding excellence, Touch point model for an airline company, Brands as financial assets, New business paradigm for globalizing Asian brands, Western brands in Asia DB - The Business & Management Collection SN - 2059-7177 ID - 3863 PB - Henry Stewart Talks ER -