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- Background on Strategic Retailing
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1. An overview of strategically-focused retailing: opportunities and challenges
- Prof. Joel R. Evans
- Globalization and Retailing
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2. Foreign retailers in China: the first ten years
- Dr. Lisa Qixun Siebers
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3. Global consumers and in-store promotions
- Prof. Don E. Schultz
- Consumer Behavior in Retailing
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4. Online customer experience in e-retailing
- Ms. Donna M. Iucolano
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5. Sensory cues and shoppers’ touching behaviour: the case of IKEA
- Prof. Bertil Hultén
- Retail Operations and Merchandising
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7. The role of logistics within a retailing strategy
- Prof. Leigh Sparks
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8. Customers, retail agglomerations and urban place marketing
- Prof. Christoph Teller
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9. Retail buying: better purchasing and inventory control
- Dr. Susan S. Fiorito
- Optimizing a Retail Strategy
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10. Optimizing a retail strategy: integration, analysis, and adaptation
- Prof. Joel R. Evans
Printable Handouts
Navigable Slide Index
- Introduction
- Content
- Definitions
- Trends in international retailing
- Market development of foreign retailers in China (1)
- Market development of foreign retailers in China (2)
- Customer-orientated retail positioning
- Ethnocentricity versus empowerment
- Localisation
- Successful localisation strategies in China
- Relationship between stages & form of process
- Framework of foreign retailer expansion in China
- The dynamic changes of Chinese consumers
- A future perspective
- Six ways to innovate retail business models
- Antecedents, activities and outcomes
- References (1)
- References (2)
This material is restricted to subscribers.
Topics Covered
- International retailing
- Retail internationalisation
- Opening of China’s retail sector
- The WTO agreement
- Institutional changes in China’s retail sector
- Retail expansion strategies in China
- Customer orientation
- Ethnocentricity versus empowerment
- Localisation strategies
- Impacts of culture
- Theoretical implications
- Dynamics of Chinese consumers
- Future research
Talk Citation
Siebers, L.Q. (2013, December 1). Foreign retailers in China: the first ten years [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 16, 2024, from https://doi.org/10.69645/OTZV8197.Export Citation (RIS)