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Navigable Slide Index

1. Introduction
2. Agenda (1)
3. Capacity and operations strategy
4. Asset strategy
5. Capacity planning hierarchy
6. Example: Genzyme capacity expansion
7. Agenda (2)
8. Strategic capacity expansion approaches
9. A fundamental business challenge
10. Three extreme timing strategies
11. Scale economies in capacity expansion
12. Chasing: positives and negatives
13. Leading: positives and negatives
14. Lagging: positives and negatives
15. Avoiding the extremes: a hybrid strategy
16. Agenda (3)
17. Capacity planning: the role of uncertainty
18. Capacity sizing when demand is uncertain
19. Will end up with one of three outcomes
20. Capacity sizing as a balancing act
21. Sales versus forecast-driven capacity sizing
22. Agenda (4)
23. Factors in capacity expansion strategy
24. Creating an “optimal” expansion strategy
25. A basic capacity planning model
26. Data
27. Decision variables
28. Objective: maximize discounted profit
29. Production and sales constraints
30. Capacity constraints
31. But world is uncertain and dynamic
32. Recognize world is dynamic: rolling horizon
33. Agenda (5)
34. Capacity planning at Intel
35. Intel’s long-range planning process
36. Intel’s long-range organizational structure
37. Agenda (6)
38. Key points
39. Thanks for watching

Topics Covered

• Operations strategy
• Asset strategy
• Capacity planning hierarchy
• Capacity expansion approaches
• Timing strategies
• Chasing, leading and lagging
• Capacity sizing
• Hedging uncertainty
• Drivers of capacity strategy
• Capacity planning models
• Capacity planning process
• Capacity planning organization

Links

Series:

• Operations Strategy

Categories:

• Strategy
• Technology & Operations

Bite-size Case Studies:

• Intel: a case study in capacity planning and strategy

Talk Citation

Tomlin, B. (2012, December 6). Capacity strategies [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved January 20, 2020, from https://hstalks.com/bm/2438/.

Publication History

• Published on December 6, 2012
• Reviewed on July 31, 2018