TY - ADVS TI - Research for marketing AU - Baker, Michael J. A2 - Baker, Michael J. PY - 2012 DA - 2012/01/01 N1 - Reviewed at 2020/03/30 UR - https://hstalks.com/bm/2184/ AB - The scope and nature of marketing research, Quantitative or qualitative?, Data collection, Secondary sources, Primary sources, Probability samples, Non-probability samples, Surveys, Data reduction and analysis DB - The Business & Management Collection SN - 2059-7177 ID - 2955 PB - Henry Stewart Talks ER -