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How can companies be corporately socially responsible?

Published on January 31, 2011 Reviewed on December 31, 2019   32 min

A selection of talks on Management, Leadership & Organisation

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0:00
Welcome to my talk. How can companies be corporately, socially responsible? My name is Jeremy Moon.
0:09
By a way of background, I've been interested in corporate social responsibility for more years than I care to tell. Initially, actually, from the perspective of somebody who was a student of politics and public policy, I was interested in how governments were addressing problems, and then how companies suddenly appeared in the picture. First of all, this was in the case of the United Kingdom depression recession in the early 1980s, problem of unemployment, urban decay, social alienation. Governments have policies, but I suddenly noticed that companies were also doing things. Likewise, Australia in the 1990s, in the wake of the Asian downturn. More recently, I've been interested in comparing CSR in Europe and the United States of America. To what extent have they been different historically? Why are they converging? To what extent is the convergence still limited by different national systems of doing business, doing government? I'm also currently interested in the bricks, what India and China bring to and learn from CSR. I've given a couple of references to some of my recent publications.
1:28
I currently hold the position of professor and director, International Center for Corporate Social Responsibility, ICCSR, which was founded in 2002. We claim to be a leading CSR research center, but also a leading learning center of CSR. We mainstream responsible business in business school programs, and we also offer specialist MA and MBA programs. I'm also a deputy director of Nottingham University Business school. This business school has been credited with the Aspen Institute and with the Financial Times of being among the leading business schools in the world in teaching and researching sustainable and responsible management, and certainly, with being the leading UK school in this field.
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How can companies be corporately socially responsible?

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