• Magazine Advertising
• 26 min
  1. The relevance of the magazine and reader relationship in the 21st century

  • Mr. Patrick Hermie
• 14 min
  2. Magazines in the driving seat

  • Mr. Colin Robinson
• 29 min
  3. Creativity in magazines

  • Ms. Esther Braspenning
• 27 min
  4. Creativity in magazines and working with publishers

  • Mr. Tony Manwaring
• 36 min
  5. The effectiveness of magazine advertising

  • Mr. Guy Consterdine
• Newspaper Advertising
• 18 min
  6. Neuroscience and newspapers

  • Mr. Graham Page
• 25 min
  7. How readers engage with newspaper advertising

  • Ms. Anne Foster
• 22 min
  8. The online newspaper user: young, affluent and online savvy?

  • Mr. Trevor Vagg

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Newspaper mythology
3. The hypothesis
4. Neuroscience study
5. The testing procedure
6. Measurement of brain response - stimuli
7. Brainwaves of three types of images
8. Expressing the results
9. Key hypothesis
10. TV and NP increases brand impact by 72%
11. TV and newspapers boosts ad impact by 200%
12. More than the result of two media exposures
13. The same pattern for ad impact
14. National newspapers
15. Newspapers: a powerful medium to build brands
16. The power of newspapers solus is clear
17. Newspapers and TV: brand saliency
18. Newspapers and TV: response to key messages
19. Newspapers and TV: generating brand values
20. Newspapers and TV: emotional impact
21. Summary and conclusions
22. Thank you

Topics Covered

• Myths about newspapers as advertising medium
• complimentarity of TV and Newspapers
• unique neuroscience research
• TV/newspaper combination outperforms either alone
• newspaper advertising builds brand emotion

Links

Series:

• Magazine and Newspaper Advertising

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on August 12, 2010
• Archived on November 27, 2022