• Philosophy of CVBP
• 46 min
  1. Challenge of value: building customer value through understanding

  • Mr. Harry Macdivitt
• 83 min
  2. Conventional pricing 1

  • Mr. Ricky Coussins
• 36 min
  3. Conventional pricing 2

  • Mr. Ricky Coussins
• 68 min
  4. Differentiating

  • Mr. Ian Thomas
• 56 min
  5. Customer Value Assessment for Value-Based Pricing

  • Dr. Bradley T. Gale
• 43 min
  6. Value based pricing on customer value

  • Mr. Mike Wilkinson
• 63 min
  7. Value based selling

  • Mr. Alan Melkman
• 35 min
  8. Economics and value based pricing

  • Dr. Iestyn Williams
• 43 min
  9. EU competition law and illegal/abusive pricing

  • Prof. Barry Rodger
• 30 min
  10. The value proposition

  • Prof. Bill Donaldson
• CVBP in specific industries
• 15 min
  11. Pricing on Value in Engineering

  • Mr. Tom Rebbitt

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Lecture structure
3. Dominance and market share (1)
4. Dominance and market share (2)
5. Dominance and market share (3)
6. Abuse
7. Predatory pricing
8. Selective above-cost pricing (1)
9. Selective above-cost pricing (2)
10. Selective above-cost pricing (3)
11. Selective above-cost pricing (4)
12. Rebates or discounts (1)
13. Rebates or discounts (2)
14. Rebates or discounts (3)
15. Rebates or discounts (4)
16. Commission guidance paper 2009 (1)
17. Commission guidance paper 2009 (2)
18. Commission guidance paper 2009 (3)
19. Commission guidance paper 2009 (4)
20. Summary
21. Thanks for listening

Topics Covered

• Competition Law Limitations on Abusive Pricing Strategies
• Article 102 TFEU and abusive conduct
• Establishing Dominance: Market Shares
• Consideration of the case-law in relation to predatory pricing, selective above-cost pricing and loyalty/fidelity rebates and discounts
• The EU Commission's Enforcement Priorities
• Summary of the law on abusive conduct and exclusionary pricing

Links

Series:

• Pricing on Value

Categories:

• Finance, Accounting & Economics
• Global Business Management

Talk Citation

Publication History

• Published on August 10, 2010