TY - ADVS TI - World class key account management AU - Ryals, Lynette A2 - Donaldson, Bill PY - 2010 DA - 2010/03/31 UR - https://hstalks.com/bm/1694/ AB - Why KAM is the most important development in business-to-business marketing and selling for the past decade, How to identify and prioritise key accounts, Managing a profitable portfolio of key accounts, The skills of a key account manager, Why being good at selling is no guarantee of success in KAM DB - The Business & Management Collection SN - 2059-7177 ID - 2438 PB - Henry Stewart Talks ER -