TY - ADVS TI - Variety: models of multiple-discreteness AU - Kim, Jaehwan A2 - Allenby, Greg M. A2 - Rossi, Peter E. PY - 2010 DA - 2010/01/27 UR - https://hstalks.com/bm/1616/ AB - Issue of multi-item buying behavior in scanner-panel data, Preference and satiation in consumer behavior, Economic theory for multiple-discreteness and challenges in model building, How to build models at product offering level, How to build models at product characteristic level, Application of models to marketing decision, Discussion on future direction for model extension DB - The Business & Management Collection SN - 2059-7177 ID - 2365 PB - Henry Stewart Talks ER -