TY - ADVS TI - Trade-up and trade-down: models for capturing change in consideration set AU - Garratt, Mark A2 - Allenby, Greg M. A2 - Rossi, Peter E. PY - 2010 DA - 2010/01/27 UR - https://hstalks.com/bm/1607/ AB - Pricing issues that arise in categories where there are differences in quality, Introduction to a methodology for understanding budget constraints, price-value of product attributes and price power of superior goods, Case studies in health and beauty, and consumer electronics categories, Comparison to results obtained from standard choice and conjoint methods DB - The Business & Management Collection SN - 2059-7177 ID - 2415 PB - Henry Stewart Talks ER -