TY - ADVS TI - The SoV Probit AU - Brazell, Jeff A2 - Allenby, Greg M. A2 - Rossi, Peter E. PY - 2010 DA - 2010/03/16 UR - https://hstalks.com/bm/1606/ AB - Source of volume and cannibalization, Product and line optimization questions, Quick definitions, Red bus / blue bus example, What is IID? and IIA?, We know IIA/IID gets source-of-volume wrong, When should we care about substitution patterns?, Source of volume calculations, Cannibalization = Preference, How do you "handle" IIA in your choice models?, Simulating preference shares: state-of-the-art, What does proportional substitution look like?, Industry survey: how do current methods do?, The SoV Probit, Why should I care about correlated errors?, Why aren't we all using Probit models?, A structured covariance Probit, Distance metrics, Choice experiment, Model fit statistics, Parameter estimates, WTP comparison, Representative correlation matrix, Does it work? DB - The Business & Management Collection SN - 2059-7177 ID - 2678 PB - Henry Stewart Talks ER -