TY - ADVS TI - The value of HB in conjoint/choice analysis AU - Orme, Bryan K. A2 - Allenby, Greg M. A2 - Rossi, Peter E. PY - 2010 DA - 2010/01/27 UR - https://hstalks.com/bm/1605/ AB - Introduction to conjoint/choice analysis, How HB has improved ratings-based conjoint methods, Why HB has particularly benefited choice-based models, Market simulation issues including IIA, Practical considerations such as utility constraints and using proper priors DB - The Business & Management Collection SN - 2059-7177 ID - 2266 PB - Henry Stewart Talks ER -