TY - ADVS TI - Generation Y AU - Yarrow, Kit A2 - Learned, Andrea PY - 2009 DA - 2009/12/31 UR - https://hstalks.com/bm/1551/ AB - The clout and buying power of Gen Y, How Gen Y is fundamentally different from other generations, Age related needs within Gen Y, Generational gender shifts, What Gen Y wants from products and brands, Seven essentials for marketing to Gen Y DB - The Business & Management Collection SN - 2059-7177 ID - 2370 PB - Henry Stewart Talks ER -