• Concepts and Insights
• 23 min
  1. What will consumers pay more for? Luxury markets and premium pricing

  • Dr. Ian Yeoman
• 61 min
  2. How do consumers perceive value and price: understanding value-based pricing

  • Prof. Irene Ng
• 42 min
  3. Does the consumer trust you?

  • Ms. Una McMahon-Beattie
• 29 min
  4. Search-based advertising and revenue management

  • Dr. Özgür Özlük
• 24 min
  5. Low cost worlds and the airline industry

  • Dr. Laurie Garrow
  • Ms. Stacey Mumbower
• 51 min
  6. Pricing and revenue optimization: maximizing staff effectiveness

  • Dr. Warren Lieberman
• 28 min
  7. Fencing in the practice of revenue management

  • Dr. Michael Zhang
• 42 min
  8. Revenue management and air cargo

  • Ms. Gina Morello
• 28 min
  9. Era of convergence in revenue management

  • Mr. Ramesh Venkat
• 18 min
  10. Online travel data: A goldmine of new opportunities

  • Dr. Laurie Garrow
  • Ms. Brittany Luken
• 52 min
  11. Global distribution capabilities, origin destination control and dynamic pricing

  • Dr. Karl Isler
• How Pricing and Revenue Management Works
• 40 min
  12. Practical pricing for the hotel industry

  • Dr. Warren Lieberman
• 48 min
  13. Practical pricing and the airline industry

  • Dr. Stefan Poelt
• 59 min
  14. Setting optimal rents for apartment firms

  • Dr. Jian Wang
• 25 min
  15. Practical pricing and the restaurant industry

  • Prof. Sunmee Choi
• 57 min
  16. Forecasting and control

  • Prof. Robert Raeside
• 27 min
  17. B2B price optimization analytics

  • Dr. Jon Higbie
• 45 min
  18. Practical pricing and the car park

  • Dr. José Guadix

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Overview
3. Current state of the airline industry
4. Low cost carriers (LCC)
5. LCC approach to lower operating costs
6. Traditional carriers vs. LCC - costs
7. LCCs' entry to the market
8. Case study: LCC entry at Richmond
9. LCCs' growth
10. LCC market penetration
11. Internet booking (1)
12. Internet booking (2)
13. Rising fuel costs
14. Fuel efficiency and fuel expense
15. Mergers and failure of airlines
16. Mergers and alliances
17. Current state: lower average prices
18. Revenue management
19. Airline industry is ideal for revenue management
20. History of revenue management
21. American airlines and PEOPLExpress
22. Business vs. leisure travelers
23. Market segmentation
24. Revenue management differences
25. The classical approach
26. The classical approach of traditional carriers
27. The LCC approach (1)
28. The LCC approach (2)
29. Availability of discount fares
30. Airline pricing and competition
31. Pricing curves: LCCs
32. Pricing curves: traditional carriers
33. Airfares - LCCs vs. traditional carriers
34. Differences among LCCs
35. Southwest strategies
36. RyanAir strategies
37. EasyJet strategies
38. Looking ahead (1)
39. Looking ahead (2)
40. What’s the future of revenue management?
41. Acknowledgements

Topics Covered

• Low cost carriers (LCC)
• Lowering operating costs
• Market penetration and growth
• Internet booking
• Fuel efficiency and fuel expense
• Mergers and failure of airlines
• Business vs. leisure travelers
• Market segmentation
• The classical approach
• Airline pricing and competition
• Differences among LCCs
• LCCs strategies
• The future of revenue management

Links

Series:

• Practical Pricing and Revenue Management

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on November 10, 2009