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- Archived Lectures *These may not cover the latest advances in the field
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1. An introduction to digital marketing tools and techniques
- Mr. Danny Meadows-Klue
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2. Building brand websites
- Mr. Jon Bains
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4. How search engine optimization works
- Mr. Danny Meadows-Klue
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6. Online media
- Mr. Danny Meadows-Klue
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7. Online media planning: getting the strategy and targeting right
- Mr. Nigel Sheldon
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8. From the 4Ps to the 4Es and a few other thoughts for the digital-age marketer
- Mr. Rory Sutherland
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9. Online advertising formats: a creatives viewpoint
- Mr. Dave Bedwood
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10. Online video advertising
- Mr. Tom Bowman
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11. Facebook - a platform for social connection
- Mr. Trevor Johnson
Printable Handouts
Navigable Slide Index
- Introduction
- Facebook's mission
- Facebook size and scale
- UK online landscape: May 08
- UK online landscape: April 09
- The French online landscape: Jan 08
- The French online landscape: April 09
- Engagement and connections
- What 'connections' do users make?
- Facebook is a platform for the web
- The Facebook platform
- The social graph of Facebook (1)
- The social graph of Facebook (2)
- Expansion of the social graph
- Sharing information
- The stream
- The homepage
- The power of connections
- Model for the future: connections
- Facebook as a marketing funnel
- Facebook as a performance platform
- Powerful targeting
- From over 200m users to audience components
- Hyper relevant and efficient ads
- An alternative to Google?
- Driving engagement and connections (1)
- 3 levels of engagement on Facebook
- Facebook engagement ads
- Example: RSVP engagement ad
- Polling ad
- Homepage ad format
- Driving engagement and connections (2)
- Facebook platform tools
- Use wall to distribute to fans newsfeeds
- Boxes tab can deliver rich media
- Facebook 'native' apps
- Use tabs to promote latest offers
- Vanity URL's
- Facebook connect
- Connect: from the web to desktop and mobile
- Facebook open stream
- Facebook connect for iPhone
- Facebook mobile
- Portable social graphs will transform mobile
- Mobile objectives
- Facebook future
- Facebook search (beta)
- Summary
Topics Covered
- Online landscape
- Facebook is about engagement and connections
- The Facebook platform
- The social graph
- From advertising to marketing
- Reach exactly who you want: mass or niche
- Three levels of engagement on Facebook
- Facebook platform tools
- The future
Talk Citation
Johnson, T. (2009, September 30). Facebook - a platform for social connection [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved April 24, 2024, from https://hstalks.com/bm/1447/.Export Citation (RIS)