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- Archived Lectures *These may not cover the latest advances in the field
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1. An introduction to digital marketing tools and techniques
- Mr. Danny Meadows-Klue
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2. Building brand websites
- Mr. Jon Bains
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4. How search engine optimization works
- Mr. Danny Meadows-Klue
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6. Online media
- Mr. Danny Meadows-Klue
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7. Online media planning: getting the strategy and targeting right
- Mr. Nigel Sheldon
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8. From the 4Ps to the 4Es and a few other thoughts for the digital-age marketer
- Mr. Rory Sutherland
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9. Online advertising formats: a creatives viewpoint
- Mr. Dave Bedwood
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10. Online video advertising
- Mr. Tom Bowman
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11. Facebook - a platform for social connection
- Mr. Trevor Johnson
Printable Handouts
Navigable Slide Index
- Introduction
- Background
- Contents
- State of the market
- The rise of online video
- Consumer demand
- What is driving change
- Online video is booming
- Video traffic is exploding
- PC more than mobile for video
- UK is a top ranking online video market
- UK: more data snippets
- UK: 70% see online TV
- UK: what kind of content?
- Mobile TV has potential
- What is possible today
- Types of online video ads
- 1. User clicks on desired video
- 2. Video player appears
- 3. First an ad appears
- 4. User can interact with video
- 5. The companion banner
- The ad types that come with video
- Typical pre-roll and banner ad combination
- A variation on that format
- Skin and companion
- Overlay ad and companion
- Limitations - what can't you do
- Video ads in other contexts
- Allowing users to 'own' content
- Online video marketing
- Further ahead: out of home
- Outdoor
- Your opportunity and the rules of the game
- So what's the opportunity?
- User insights to guide advertisers (1)
- Ad frequency illustration
- User insights to guide advertisers (2)
- User insights - general
- What advertisers look for
- Campaign management and reporting (1)
- Campaign management and reporting (2)
- Online video ads and pricing
- Knowing the standards
- Converting TV ads to online video
- Summary of the opportunity
Topics Covered
- The state of the market
- The advent of new video content and critical changes in consumer behavior
- What is possible today
- Current advertising possibilities and limitations
- Opportunities
- User insights
- Campaign management, pricing, standards and specifications
Links
Series:
Categories:
Talk Citation
Bowman, T. (2009, September 30). Online video advertising [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved April 20, 2024, from https://hstalks.com/bm/1446/.Export Citation (RIS)