• Archived Lectures *These may not cover the latest advances in the field
• 27 min
  1. An introduction to digital marketing tools and techniques

  • Mr. Danny Meadows-Klue
• 27 min
  2. Building brand websites

  • Mr. Jon Bains
• 51 min
  3. How do you measure the performance and effectiveness of web marketing?

  • Mr. Jim Sterne
• 40 min
  4. How search engine optimization works

  • Mr. Danny Meadows-Klue
• 26 min
  5. How does search engine advertising work and why is it so important to get it right?

  • Mr. Jim Brigden
• 51 min
  6. Online media

  • Mr. Danny Meadows-Klue
• 26 min
  7. Online media planning: getting the strategy and targeting right

  • Mr. Nigel Sheldon
• 65 min
  8. From the 4Ps to the 4Es and a few other thoughts for the digital-age marketer

  • Mr. Rory Sutherland
• 20 min
  9. Online advertising formats: a creatives viewpoint

  • Mr. Dave Bedwood
• 49 min
  10. Online video advertising

  • Mr. Tom Bowman
• 37 min
  11. Facebook - a platform for social connection

  • Mr. Trevor Johnson
• 22 min
  12. UK advertising and the law: where regulation meets new challenges

  • Mr. Mark Haftke

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Many advertising formats exist
3. There are many conferences about formats
4. Button or TV from 20ft?
5. Bus side or banner ad?
6. Expandable MPU or billboard?
7. Banner ad or cinema screen?
8. What's inside the format is the most important
9. An analogy to making advertising
10. The importance of what you are saying
11. Dialogue as the basis of advertisement
12. Novelty of technology
13. Cinema
14. TV
15. 3D cinema
16. Ignore advertising
17. Think outside the advertising bubble
18. Don't forget the big picture
19. Ignore the matching luggage theory
20. Using the DNA of the brand
21. Why are ads so bad in the future?
22. Minority Report
23. The mirror
24. Elevators don't read minds
25. How we work
26. The definition of creativity
27. The conductor
28. Manufacture Eureka moments
29. One possible way: to go to sleep
30. Do something completely unrelated
31. How to ruin an online ad in 9 steps (1)
32. How to ruin an online ad in 9 steps (2)

Topics Covered

• Too much talk of the format and not enough about the most important thing: what you put inside it
• Novelty of technology
• Think outside the bubble
• How to ruin an online ad in 9 steps

Links

Series:

• Online Advertising

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on September 30, 2009
• Archived on April 11, 2022