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- Archived Lectures *These may not cover the latest advances in the field
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8. From the 4Ps to the 4Es and a few other thoughts for the digital-age marketer
- Mr. Rory Sutherland
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Printable Handouts
Navigable Slide Index
- Introduction
- A new medium
- Branded utility
- Talkability
- The potency of channel preference
- The importance of contextuality
- Fizzback's live dashboard
- A Google for mood
- Nudge
- Gentle persuasion is the most effective way
- Green van
- From the 4 P's to the 4 E's
- Less is cool
- Veblen goods
- Counter-Veblen goods
- Counter-Veblen goods - Toyota
- Counter-Veblen goods - IKEA
- Acceptable ubiquity
- Marketing is an equivalent form of investment
- The train's tables
- Improving the information
- Understanding humans and the value you create
- Advantages of digital advertising
- John Mackey - Whole Foods
Topics Covered
- Thoughts for the digital-age marketer
- A new medium
- Utility applications
- Talkability
- The potency of channel preference -The importance of contextuality
- A Google for mood
- Gentle persuasion is the most effective way
- Less is cool
- Acceptable ubiquity
- Marketing is an equivalent form of investment
- Building value with information
- Advantages of digital advertising
- John Mackey
- Whole Foods
Talk Citation
Sutherland, R. (2009, September 30). From the 4Ps to the 4Es and a few other thoughts for the digital-age marketer [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved March 28, 2024, from https://hstalks.com/bm/1444/.Export Citation (RIS)
Publication History
From the 4Ps to the 4Es and a few other thoughts for the digital-age marketer
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