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- Archived Lectures *These may not cover the latest advances in the field
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1. An introduction to digital marketing tools and techniques
- Mr. Danny Meadows-Klue
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2. Building brand websites
- Mr. Jon Bains
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4. How search engine optimization works
- Mr. Danny Meadows-Klue
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6. Online media
- Mr. Danny Meadows-Klue
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7. Online media planning: getting the strategy and targeting right
- Mr. Nigel Sheldon
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8. From the 4Ps to the 4Es and a few other thoughts for the digital-age marketer
- Mr. Rory Sutherland
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9. Online advertising formats: a creatives viewpoint
- Mr. Dave Bedwood
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10. Online video advertising
- Mr. Tom Bowman
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11. Facebook - a platform for social connection
- Mr. Trevor Johnson
Printable Handouts
Navigable Slide Index
- Introduction
- Online media planning
- Online media campaign development
- Customer purchase funnel
- Customer purchase funnel mapped by the internet
- The three stages
- The process wheel
- Planning tools and techniques
- Business background
- Objectives
- Consumer insights
- Consumer insights: target audience
- Strategic framework
- Targeting
- Creative implications
- Implementation
- Accountability
- Learning
- Conclusion
Topics Covered
- Online media campaign development
- Customer purchase funnel
- Business background and objectives
- Consumer insights
- Strategic framework
- Targeting
- Creative implications
- Implementation
- Accountability
Talk Citation
Sheldon, N. (2009, September 30). Online media planning: getting the strategy and targeting right [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved March 29, 2024, from https://hstalks.com/bm/1443/.Export Citation (RIS)