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1. Introduction
2. Background
3. Fundamental aspects of air cargo
4. The air cargo paradox
5. Characteristics of air cargo industry (1)
6. Characteristics of air cargo industry (2)
7. Most air cargo carried by combination airlines
8. Regional concentration of cargo aircraft
9. Relatively small number of operators
10. 4 types of cargo airports
11. Key issues in air cargo
12. Imbalance of traffic flows
13. Concentration at main world cargo airports (2007)
14. Concentration - cargo vs. passenger (2007)
15. Concentration of air cargo in North America
16. The specialist cargo airports
17. Trends
18. Drivers and constraints of air cargo
19. Impact of air cargo on airport revenues
20. Air cargo basic marketing homework
21. Factors influencing airport selection - pull factors
22. Factors influencing airport selection - push factors
23. Classic airport marketing flaws
24. Air cargo development strategies
25. What airports should consider
26. Conclusions
27. References

Topics Covered

• Characteristics of the air cargo industry
• Cargo Airport profiles
• Key issues in air cargo
• Trends in air cargo
• Drivers and constraints of air cargo
• Impact of air cargo on airport revenues
• Marketing homework for cargo airports
• Factors influencing airport selection
• Classic air cargo marketing flaws
• Air cargo development strategies

Links

Series:

• Airport Marketing

Categories:

• Global Business Management
• Marketing & Sales

Talk Citation

Publication History

• Published on June 30, 2009