• Archived Lectures *These may not cover the latest advances in the field
• 36 min
  1. Mobile advertising for the masses

  • Ms. Peggy Salz
• 46 min
  2. Engaging willing consumers: international cases and trends

  • Mr. Harald Neidhardt
• 43 min
  3. Building brands through mobile-enhanced communities

  • Dr. Alex Wang
• 34 min
  4. Convergence of media and mobile: the power of mobile marketing and the maturing mobile channel

  • Mr. Michael Becker
• 73 min
  5. Building permission-based relationships: new methods for gaining opt-in

  • Mr. Michael Hanley
  • Mr. Gerry Christensen
  • Ms. Diane Strahan
  • Mr. Chris Torbit
  • Mr. James Darcey
  • Dr. G.D. Ramkumar
• 46 min
  6. Technology convergence: the evolving mobile phone

  • Dr. Ramin Vatanparast
• 41 min
  7. Mobile marketing best practices

  • Ms. Laura Marriott
• 27 min
  8. Mobile research in marketing

  • Dr. Hairong Li
• 38 min
  9. The mobile future: how new technologies will drive success in mobile marketing

  • Mr. Doug Busk
• 27 min
  10. Proximity marketing: background and best practices

  • Mr. Saul Kato
• 37 min
  11. Making search work for the mobile ecosystem

  • Ms. Phyllis Reuther

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Agenda
3. Current state of play
4. Market sizing
5. The exception & omen: iPhone
6. Mobile web marketing enjoys hype
7. Mobile marketing growth inevitable
8. Mobile web advertising seeing some success
9. Current state of play: off-net
10. Off-net growth bright
11. What's next - "trough of disillusionment"
12. A word about downloadables
13. Streaming video
14. MMS as the hidden gem
15. What's next - future solutions
16. Messaging remains strong
17. Hybrid solutions
18. Getting "there" faster - QR codes
19. The rise of the "real web"
20. Location-based capabilities
21. Near-field impact: Wi-Fi
22. Near-field impact: BlueTooth
23. 4G
24. In closing

Topics Covered

• Current state of play
• Market sizing
• Mobile web marketing
• Off-net
• What is next?
• Downloadables
• Streaming video
• Messaging
• Hybrid solutions
• The rise of the 'real web'
• Location based capabilities
• Near field impact
• 4G

Links

Series:

• Mobile Marketing

Categories:

• Marketing & Sales
• Technology & Operations

Talk Citation

Publication History

• Published on April 8, 2009
• Archived on April 11, 2022