TY - ADVS TI - Market segmentation: a vital component of hotel marketing AU - Evans, Martin A2 - Carvell, Pamela PY - 2009 DA - 2009/04/16 UR - https://hstalks.com/bm/1218/ AB - The role of marketing in the hotel industry, The importance of knowing your customer, Principles of market segmentation, Types of market segments for hotels, How to apply market segmentation, The segment led marketing plan DB - The Business & Management Collection SN - 2059-7177 ID - 2283 PB - Henry Stewart Talks ER -