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Printable Handouts
Navigable Slide Index
- Introduction
- Introduction - The retailer as a brand
- Definitions
- Brand functions
- Brand evolution - a history
- Retailer brand evolution
- Components of brand strategy
- Audiences - the challenge
- Audiences - the consumer relationship (1)
- Audiences - the consumer relationship (2)
- The brand proposition - the offer (1)
- The brand proposition - constant improvement
- The brand proposition - the offer (2)
- Vision and values - some questions
- Brand vision and values - attributes
- Differentiating by values
- Brand culture (1)
- Brand culture (2)
- The brand experience (1)
- The brand experience (2)
- Retailer brand - store experience - 'brand worlds'
- Retailer brand - store experience - lifestyle pit stop
- Retailer brand - experience components
- Brand synergy - alignment
- Brand synergy
- Real estate brand development
- Real estate - format design brand differentiation
- Brand profile - store design convergence
- Brand personality - customer dialogue
- Own brand - credibility and authority
- Own brand - mutual enhancement
- Grocery retailer brands - world domination
- Conclusion
- Thank you
- Addendum
Topics Covered
- Brand definition, functions and evolution
- Brand audiences and proposition
- Brand vision and values, culture and experience
- Retailer brand: now and the future
Talk Citation
Woodger, C. (2009, February 25). The retailer as a brand [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 6, 2024, from https://doi.org/10.69645/IVMT1782.Export Citation (RIS)