• View the Talks
• 45 min
  1. What is sponsorship?

  • Ms. Helen Day
• 28 min
  2. Assessment and evaluation

  • Ms. Pippa Collett
• 21 min
  3. Attracting business sponsorship for major events

  • Mr. Marc Hope
• 42 min
  4. The legal framework and financial aspects of sponsorship

  • Mr. Warren Phelops
• 54 min
  5. Leveraging sponsorship through integrated marketing

  • Prof. Kevin Lane Keller
• 32 min
  6. Broadcast sponsorship and new media rights

  • Mr. Nick Walford
• 31 min
  7. Sports sponsorship

  • Mr. Jim Kelly
• 41 min
  8. Cultural sponsorship

  • Mr. Philip Spedding
• 31 min
  9. Educational sponsorship

  • Mr. Joshua Hardie
• 39 min
  10. Not for profit sponsorship

  • Mr. Graham Minton

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Content
3. Who are the not-for-profit organisations?
4. Not-for-profit organisations
5. What is corporate social responsibility?
6. What is CSR?
7. The business case for CSR - why?
8. We are all connected...
9. The 5 capitals
10. The business case for CSR
11. Global footprint
12. Ecological footprint by region 2006
13. CSR trends
14. Evolutionary history of corporate responsibility
15. Drivers for change
16. Examples of pressures
17. Global report output by type 1992 - 2007
18. Global report output by year 1992 - 2007
19. Trends in CSR
20. Corporate responsibility
21. The sponsorship market
22. Best properties for...
23. Shifts in sponsorship spend 2007
24. Sponsor business sectors
25. Sponsorship spend percent
26. Comparison with mainstream sponsorships
27. Similarities with other sponsorships
28. Differences with other sponsorships
29. Developing your package
30. CSR leadership - creating deeper value
31. Managing CSR
32. Case studies
33. WWF case study
34. WWF vision for CSR
35. B&I engagement process
36. WWF partners
37. WWF and Nokia - a staff case study
38. Cooperation objectives
39. Connect to protect
40. Environmentally sustainable business programme
41. Cooperation results
42. Nokia-WWF collaboration
43. Red case study
44. (Product) Red
45. Results
46. World Heart Federation case study
47. WHF mission statement
48. Global health burden
49. Existing partnerships
50. Partnership with Unilever
51. World heart day
52. More in-depth marketing activities
53. Other activities
54. Summary
55. The not-for-profit opportunity

Topics Covered

• Defining not for profit organizations and corporate social responsibility (CSR)
• Why are businesses interested in not for profit organizations and CSR?
• What are the trends in not for profit sponsorship
• How do they differ from traditional sponsorships?
• Successful case studies

Links

Series:

• Sponsorship

Categories:

• Marketing & Sales

Bite-size Case Studies:

• How WWF partnered with Nokia to promote conservation

Talk Citation

Publication History

• Published on February 25, 2009