• View the Talks
• 29 min
  1. Neuroscience and advertising

  • Mr. Justin Gibbons
• 33 min
  2. The Thinkbox engagement study

  • Mr. David Brennan
• 46 min
  3. Beyond spot advertising

  • Mr. Mark Eaves
• 26 min
  4. TV creativity: making TV advertising that people want to watch

  • Mr. Leon Jaume
• Archived Lectures *These may not cover the latest advances in the field
• 39 min
  5. The role TV plays in 21st century lives

  • Ms. Marie Oldham
• 47 min
  6. The strategic role for TV advertising within integrated communications

  • Mr. Grant Millar
• 43 min
  7. How to plan TV campaigns

  • Mr. Steve Williams
• 41 min
  8. TV buying

  • Mr. Jim Marshall
• 33 min
  9. Emerging TV technologies and the impact on consumers

  • Mr. Rhys McLachlan
• 23 min
  10. Is TV a dying medium?

  • Mr. Les Binet

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. What's going on with 'Old TV'?
3. Not all audiences behave the same
4. Teaching old dogs new tricks
5. What exactly is this 'New TV' thing?
6. Consumer engagement in the New TV landscape
7. Three on the radar
8. TVoD in a little more detail
9. The three main players
10. TVoD - summary
11. Online video in a little more detail
12. The driving force behind Web TV
13. This is not about survival of the fittest
14. A fundamental shift in consumer behaviour
15. Time online is time being entertained
16. Broadband is Broadcast
17. We're past the point of early adopter behaviour
18. Any time is primetime
19. We're delivering the right attention
20. Online video summary
21. Mobile TV in a little more detail
22. A dual market
23. Operators in a little more detail
24. We're entering a 3G prevalent market
25. What's on offer?
26. Who's watching?
27. Where are they watching?
28. Mobile streaming/downloading via 3G - forecast
29. Web downloads to mobile devices
30. The game changers
31. Mobile TV - summary
32. The commercial opportunities
33. The croadcast future will be ad-funded
34. The opportunities are easy and accessible
35. DIY
36. In conclusion
37. Acknowledgements
38. Thank you

Topics Covered

• The current TV landscape
• Television on demand
• Online video
• Mobile TV
• Commercial opportunities for advertisers

Links

Series:

• TV Advertising in the UK

Categories:

• Marketing & Sales
• Technology & Operations

Talk Citation

Publication History

• Published on January 28, 2009
• Archived on April 7, 2022