TY - ADVS TI - Getting the most from your life sciences advertising agency: how can doctors be influenced? AU - Gowers, Barry A2 - Moss, Giles D. PY - 2009 DA - 2009/01/28 N1 - Archived at 2021/02/25 UR - https://hstalks.com/bs/1078/ AB - Why do we need creativity, How do doctors as healthcare professionals react to medical advertising?, Prescribers are specifiers, so how do they learn to trust their medicines?, How do agency creatives build desire within tight regulatory guidelines?, What do you need to optimize creativity? DB - The Biomedical & Life Sciences Collection SN - 2056-452X ID - 1933 PB - Henry Stewart Talks ER -