• Background on Strategic Retailing
• 45 min
  1. An overview of strategically-focused retailing: opportunities and challenges

  • Prof. Joel R. Evans
• Globalization and Retailing
• 29 min
  2. Foreign retailers in China: the first ten years

  • Dr. Lisa Qixun Siebers
• 50 min
  3. Global consumers and in-store promotions

  • Prof. Don E. Schultz
• Consumer Behavior in Retailing
• 19 min
  4. Online customer experience in e-retailing

  • Ms. Donna M. Iucolano
• 27 min
  5. Sensory cues and shoppers’ touching behaviour: the case of IKEA

  • Prof. Bertil Hultén
• 29 min
  6. The helpfulness of user-generated product reviews: a retailer’s perspective

  • Dr. Yue Pan
• Retail Operations and Merchandising
• 46 min
  7. The role of logistics within a retailing strategy

  • Prof. Leigh Sparks
• 40 min
  8. Customers, retail agglomerations and urban place marketing

  • Prof. Christoph Teller
• 36 min
  9. Retail buying: better purchasing and inventory control

  • Dr. Susan S. Fiorito
• Optimizing a Retail Strategy
• 35 min
  10. Optimizing a retail strategy: integration, analysis, and adaptation

  • Prof. Joel R. Evans

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Speaker affiliation and book
3. Outline of the talk
4. Retailing at a crossroads?
5. Strategically-focused retailing
6. Why a strategic business plan is a must
7. Strategic planning as a cornerstone of success
8. Considerations in strategic planning
9. Evolution of retailing
10. What retailing encompasses today
11. Understanding consumer behavior (1)
12. Understanding consumer behavior (2)
13. A value-oriented retailing checklist
14. Opportunities and challenges
15. The strategic benefits of a SWOT analysis
16. Applying the retailing concept
17. The strategic planning process
18. Well-conceived organizational missions (1)
19. Well-conceived organizational missions (2)
20. Goal-setting considerations
21. Competitive advantages
22. Target market needs
23. Employee needs
24. Management needs
25. The importance of human resource management
26. The elements of a retail image
27. Merchandising
28. Selected dimensions of technology
29. Retail database management in action
30. Strategic uses of E-tailing
31. From bricks to clicks to bricks-and-clicks
32. Ways in which retailers can utilize E-tailing
33. Online retail sales by region
34. Social media
35. Factors when engaging in global retailing
36. Wal-Mart around the world
37. Is this always - or even usually - a good Idea?
38. Contact information

Topics Covered

• Retailing at a crossroads
• Evolution of retailing
• What retailing encompasses today
• Understanding consumer behavior
• Value-oriented retailing
• Opportunities and challenges
• Strategic benefits of SWOT analysis
• Applying the retailing concept
• Strategic planning process
• Organizational missions
• Goal setting
• Competitive advantages
• Retail organizations
• Human resource management
• Retail image
• Merchandising
• Technology
• Retail database management
• E-tailing
• Social media
• Global retailing

Links

Series:

• Planning and Implementing a Retail Strategy

Categories:

• Marketing & Sales
• Strategy
• Technology & Operations

Talk Citation

Publication History

• Published on December 1, 2013