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1. What is sponsorship?
- Ms. Helen Day
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2. Assessment and evaluation
- Ms. Pippa Collett
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3. Attracting business sponsorship for major events
- Mr. Marc Hope
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4. The legal framework and financial aspects of sponsorship
- Mr. Warren Phelops
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5. Leveraging sponsorship through integrated marketing
- Prof. Kevin Lane Keller
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6. Broadcast sponsorship and new media rights
- Mr. Nick Walford
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7. Sports sponsorship
- Mr. Jim Kelly
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8. Cultural sponsorship
- Mr. Philip Spedding
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9. Educational sponsorship
- Mr. Joshua Hardie
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10. Not for profit sponsorship
- Mr. Graham Minton
Printable Handouts
Navigable Slide Index
- Introduction
- Outline of presentation
- An early definition
- The revised international definition
- Sponsorship as part of the marketing mix
- What can be sponsored
- Other forms of sponsorship
- Worldwide sponsorship growth
- Worldwide sponsorship breakdown by region
- Top 10 spending industries in total value
- Top 10 sponsoring industries in number of deals
- Trends in major sponsors
- Worldwide sponsorship breakdown by category
- Top sponsored sports in total value
- Worldwide sports sponsorship breakdown by type
- Top sponsored cultural activities in total value
- Top broadcast genres in total value
- Top 'other' sponsorships in total value
- Industry trends
- The sponsorship process
- Some sponsor objectives
- How sponsorship works
- Tiered sponsorship programmes
- Benefits gained from 'property' sponsorship
- Media sponsorship
- Research and evaluation
- Life cycle of a sponsorship
- Core principles - business partnership
- Core principles - mutual responsibility
- Core principles - involvement of agencies
- Core principles - best practice
- Public attitudes to sponsorship
- Sponsorship summary (1)
- Sponsorship summary (1)
- In conclusion
- Thank you
Topics Covered
- Definitions of sponsorship
- Statistics regarding the sponsorship marketplace
- How sponsorship operates including objectives, structure, benefits and evaluation
- Core principles in managing sponsorship
- Summary of the sponsorship process
Talk Citation
Day, H. (2009, March 4). What is sponsorship? [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved April 20, 2024, from https://hstalks.com/bm/1163/.Export Citation (RIS)