• Archived Lectures *These may not cover the latest advances in the field
• 36 min
  1. Mobile advertising for the masses

  • Ms. Peggy Salz
• 46 min
  2. Engaging willing consumers: international cases and trends

  • Mr. Harald Neidhardt
• 43 min
  3. Building brands through mobile-enhanced communities

  • Dr. Alex Wang
• 34 min
  4. Convergence of media and mobile: the power of mobile marketing and the maturing mobile channel

  • Mr. Michael Becker
• 73 min
  5. Building permission-based relationships: new methods for gaining opt-in

  • Mr. Michael Hanley
  • Mr. Gerry Christensen
  • Ms. Diane Strahan
  • Mr. Chris Torbit
  • Mr. James Darcey
  • Dr. G.D. Ramkumar
• 46 min
  6. Technology convergence: the evolving mobile phone

  • Dr. Ramin Vatanparast
• 41 min
  7. Mobile marketing best practices

  • Ms. Laura Marriott
• 27 min
  8. Mobile research in marketing

  • Dr. Hairong Li
• 38 min
  9. The mobile future: how new technologies will drive success in mobile marketing

  • Mr. Doug Busk
• 27 min
  10. Proximity marketing: background and best practices

  • Mr. Saul Kato
• 37 min
  11. Making search work for the mobile ecosystem

  • Ms. Phyllis Reuther

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Agenda
3. Peggy Salz
4. The adventure begins
5. The adventure continues
6. Marketing with a personal touch
7. Leverage mobile ads
8. Mobile services are subsidized by advertising
9. Blyk
10. Mobile advertising experiment
11. Methodology
12. Ad networks
13. Basic steps when setting up a campaign
14. Mobile analytics tools
15. What's out there
16. Mobile advertising - measuring the results
17. Campaign summary
18. Admob and Bango - dashboards
19. The measure of success
20. Unique visitors
21. Admob vs. Bango (1)
22. Admob vs. Bango (2)
23. Recommendations (1)
24. Review of basic principles
25. Mobile social networks
26. Meeting place to marketplace
27. Mobile social networks users worldwide
28. Mobile social networks open for business
29. Opt-in equals cash in
30. Mobile advertising experiment: targeting details
31. Methodology: 3 banner ad campaigns
32. BuzzCity
33. Itsmy.com
34. Peperonity
35. Mobile analytics
36. Three performance characteristics
37. Campaign summary
38. Targeting
39. Itsmy.com (2)
40. Peperonity (2)
41. Mobile analytics fills in the gaps
42. Recommendations (2)
43. Conclusions
44. Mobislim

Topics Covered

• Marketing with a personal touch
• Mobile advertising experiment
• Mobile analytics tools
• Campaign summary
• Mobile social networks
• Mobile analytics
• Three performance characteristics
• Targeting
• Recommendation

Links

Series:

• Mobile Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on July 29, 2009
• Archived on April 11, 2022