• The Big Picture
• 44 min
  1. Qualitative market research

  • Prof. Jimmy Hill
• 45 min
  2. The move to insight - Implications for qualitative researchers

  • Mr. Steve Wills
• Looking at the Detail
• 49 min
  3. Semiotics and market research (the other half of the equation)

  • Ms. Virginia Valentine
• 32 min
  4. Advances in observational research

  • Prof. Amanda Broderick
• 31 min
  5. Personal contact networks: an overview and application

  • Prof. Jimmy Hill
• 37 min
  6. Ethical branding

  • Prof. Anthony Patterson
• 41 min
  7. Getting inside consumers' heads

  • Mr. Neil McPhee
• 28 min
  8. Understanding minorities

  • Ms. Rezina Chowdhury
  • Ms. Amrita Sood
• A Glimpse of the Future
• 34 min
  9. Co-creation rules

  • Mr. James Cherkoff
  • Mr. Johnnie Moore
• 34 min
  10. Happiness, values & society - Gross National Happiness in Bhutan - Lessons for the UK?

  • Dr. Sheila Keegan

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Talk contents
3. Presenting a framework for the qualitative study
4. Developing the framework (1)
5. Developing the framework (2)
6. The qualitative paradigm
7. The key assumptions of the qualitative paradigm
8. The qualitative ontology
9. A qualitative epistemology
10. Understanding what is meant by axiology
11. Understanding what is meant by rhetoric
12. Methodological considerations
13. The language of qualitative research
14. The assumptions of qualitative designs
15. Qualitative methods (1)
16. Ethnographies (1)
17. Ethnographies (2)
18. Ethnographies (3)
19. Ethnographies (4)
20. Case studies (1)
21. Case studies (2)
22. Case studies (3)
23. Grounded theory
24. Phenomenological studies
25. Qualitative methods (2)
26. Building a qualitative methodology (1)
27. Building a qualitative methodology (2)
28. Building a qualitative methodology (3)
29. The entrepreneurial context (1)
30. The entrepreneurial context (2)
31. Characterising the entrepreneurial scenario
32. A syncretised methodology
33. The sample
34. Sampling in qualitative research (1)
35. Sampling in qualitative research (2)
36. General sampling strategies
37. Miles and Huberman: sampling strategies (1)
38. Miles and Huberman: sampling strategies (2)
39. Instrumentation (1)
40. Instrumentation (2)
41. Instrumentation (3)
42. Data gathering
43. The researcher's role (1)
44. The researcher's role (2)
45. Time in the field
46. Qualitative data analysis (1)
47. Qualitative data analysis (2)
48. Qualitative data analysis (3)
49. Qualitative data analysis (4)
50. Qualitative data analysis (5)
51. Qualitative data analysis (6)
52. From coding to interpretation (1)
53. From coding to interpretation (2)
54. Analysis and interpretation
55. Generalisation
56. Triangulation (1)
57. Triangulation (2)
58. Presenting and reporting the findings
59. Summary (1)
60. Summary (2)

Topics Covered

• A consideration of research paradigms
• An overview of qualitative methodologies
• Qualitative instrumentation
• Analysis and interpretation of qualitative data
• Issues of validity
• The small firm context

Links

Series:

• Qualitative Market Research

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008