• View the Talks
• 76 min
  1. The distinctive nature of sport marketing

  • Prof. Simon Chadwick
• Archived Lectures *These may not cover the latest advances in the field
• 41 min
  2. Attracting and retaining sports fans

  • Dr. Ben Shields
  • Prof. Irving Rein
• 38 min
  3. Creating and managing sport teams' brands

  • Prof. Andre Richelieu
• 37 min
  4. Sport and the international marketing environment

  • Mr. Paul Kitchin
• 37 min
  5. Marketing major events

  • Dr. Dave Arthur
• 25 min
  6. Strategy in sponsorship - the basis for creativity

  • Mr. Shaun Whatling
• 48 min
  7. The brand game: Club vs Country

  • Mr. Ed Coan
• 33 min
  8. Future of sports marketing: trends, challenges, solutions

  • Mr. Gareth Moore
• 55 min
  9. Marketing major sports venues - the Amsterdam ArenA case

  • Dr. Andrea Santini
• 20 min
  10. Creative sport marketing communications - the case of Atletico de Madrid

  • Mr. German Robles Gonzales

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Aims of the talk
3. Scale of sport
4. Consider football
5. Why has sport marketing emerged?
6. Definition of sport marketing
7. Characteristics of sport marketing (1)
8. Characteristics of sport marketing (2)
9. Characteristics of sport marketing (3)
10. Direct sport marketing domain
11. Indirect sport marketing domain
12. What does sport marketing entail? (1)
13. What does sport marketing entail? (2)
14. What does sport marketing entail? (3)
15. What does sport marketing entail? (4)
16. Challenges (1)
17. Challenges (2)
18. Is sport marketing good or bad?
19. Conclusions
20. Appendix

Topics Covered

• The scale and nature of sport
• The need and definition of sport marketing
• The direct and indirect sport marketing domains
• The scope of sport marketing
• The challenges facing sport marketers
• Arguments for and against sport marketing

Links

Series:

• Sport Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008