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Volume 4 / Number 4 / Winter 2016-17 - Journal of Digital & Social Media Marketing
Journal of Digital & Social Media Marketing is the major peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the... read morefield. As such, the Journal’s content is both of direct relevance to the practice of digital marketing and intellectually rigorous.
Published quarterly and guided by an eminent Editorial Board of digital and social media marketing experts, each quarterly 100-page issue provides in-depth, practical articles written by leading professionals on new thinking, strategies, techniques and trends, plus the latest best practice and detailed analysis of how leading brands are using digital and social media marketing around the world. Articles focus on end users and the brands they represent, documenting the challenges they face and how they are tackling them, with case studies from leading digital marketers to benchmark your organisation against. The journal does not publish advertising and all content is peer-reviewed to ensure that it is of direct relevance to those working in the field, combining the latest strategic thinking with the practical knowledge needed to put it into practice.