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Prof. Anthony Patterson Senior Lecturer, University of Liverpool, UK1 Talk
Anthony Patterson is a Senior Lecturer in marketing. His teaching includes marketing theory, qualitative marketing research, and critical perspectives in marketing. He recently won the University of Liverpool's Sir Alistair Pilkington Teaching Award for Teaching Excellence. Patterson's research projects have investigated book marketing, theme pubs, text messaging, Harry Potter and... read morespeed dating. His articles have been published in Journal of Marketing Management, Qualitative Marketing Research, and Journal of Strategic Marketing, among others.