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Prof. Malcolm McDonald Emeritus Professor, Cranfield School of Management, UK2 Talks
Malcolm, until recently, Professor of Marketing and deputy Director at Cranfield School of Management with special responsibility for E-Business, is a graduate in English language and literature from Oxford University, in business studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has extensive industrial experience,... read moreincluding a number of years as Marketing Director of Canada Dry. He has written forty books, including the best seller Marketing Plans: how to prepare them, how to use them. His current interests center around the use of information technology in advanced marketing processes and global best practice key account management.