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Prof. Timothy J. Gilbride Assistant Professor of Marketing, University of Notre Dame, USA1 Talk
Timothy is an Assistant Professor of Marketing at the University of Notre Dame, where he teaches courses in marketing research at both the undergraduate and graduate level. His research focuses on the development of Bayesian statistical methods to assist researchers and managers to better understand consumer preferences and to make... read moredecisions under uncertainty. In recent papers, he has developed methods for combining observed market share and survey based preference data, and for modeling variable selection and non-compensatory consumer decision processes. He has also investigated price framing effects. His work has appeared in Marketing Science, Marketing Letters, Quantitative Marketing and Economics and the Journal of Marketing Research.