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Dr. Lakhdar Boukersi Principal Lecturer in Marketing and International Marketing, London South Bank University, UK1 Talk
Lakhdar Boukersi is currently Principal Lecturer in Marketing and International Marketing at London South Bank University, UK. He received a PhD in international marketing from UMIST Manchester, UK, an MBA in international business from the University of Bridgeport, USA and a BA(Hons) in finance and marketing from the University of... read moreAlgiers, Algeria. His research interests include the application of marketing principles in developing markets, impact of international trade fairs on export development and foreign market entry strategies.