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Apple: why tech companies are more productive than other industries

Published on October 30, 2022 Originally recorded 2022   7 min
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Essentially the main questions around the productivity paradox refer to a couple of questions. Why did productivity experience the prolonged slowdown? What factors explain the pronounced productivity decline in the digital age? These two questions highlight two very important elements. The first one is that when we focus on the productivity slowdown, we need to think in very long term factors. In other words, the productivity slowdown is a long term issue. The digital age obviously entered most recently, but it is a factor that actually affected and is affecting a long term trend. Taking this perspective and having in mind these two questions, there have been different explanations that have been advanced so far. For example, Bob Gordon in 2016 mentioned that the reason why we observe the productivity slowdown is because we are at the end of the information technology revolution. Other authors have highlighted other factors, such as the secular stagnation that was experienced a few years ago, or a strong weakness in demand that actually drove down the investment of companies. There have been some demographic issues and so on and so forth. Of course, the literature in this respect is quite broad. Alternative explanations have instead focused most on problems related to the measurement of the big changes that the digital economy actually entails. In other words, some authors wonder if the official statistics are actually capturing well the transformations implied by the digitalization of our economies. Lastly, other explanations have stressed that, for example, all the benefits of these recent technologies, like also the evolution of artificial intelligence or machine learning are yet to come and so, there might be the innovation J-curve proposed by Brynjolfsson, Syverson and Rock who essentially argue that in order for the digital transformation generate benefits, we need to wait some time.
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Apple: why tech companies are more productive than other industries

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