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Here's an example
of an organization
that recently
started to innovate.
Football club, Barcelona.
Football club Barcelona
has been known for
their innovative game play
since the beginning
of the 20th century.
However, much like
other football clubs,
they haven't been innovating in
other domains, all
until recently.
Back in 2015, the head of
physical trainers,
Ramon Tarrago,
started to consider how
to solve a big challenge
that his team of physical
trainers was facing,
and that is to capture
granular information
about the performance of
the athletes on the
field after the injury.
They were interested
in this data because
they wanted to pin down
very specific training schedules
for the athletes that had
their injuries recently.
Unfortunately,
the existing measures
and technologies such
as GPS did not capture
properly the insights
that they needed,
and particularly for
the indoor sports
a lack of data was a
particular concern.
FC Barcelona also did not have
internal technology to
solve this problem.
What was really
important was to find
the right partner to help
them solve this challenge.
Ramon Tarrago decided
to put together
a proposal for startups
that operate in
the space of the technology
and development of sensors that
could be useful for capturing
this type of information.
Several startups supplied
one of them called
Realtrack Systems,
Realtrack Systems,
start-up team and
FC Barcelona's team
of physical trainers
joined forces and over
the course of several
months have been
working relentlessly
on the choice
of the right technology,
the data that needs
to be captured,
and also the user interface of
their digital platform and
services that can help
physical trainers accomplish
their goal of
understanding better
how the movement of recently
injured athletes evolves.
So they started testing
this technology that became
known as a WIMU with
the younger generations
of athletes in
FC Barcelona's training
station that's called
La Masia and began
the process of
improvement and changes and
pivots of this technology,
improving WIMU as
they went along.
WIMU reached substantial success
within FC Barcelona and beyond.
Within FC Barcelona,
it got adopted even in
the first football team
and became used by athletes
such as Leo Messi,
for instance, outside
of FC Barcelona,
Realtrack Systems created the
successful start-up
with WIMU and
other services
that they began to
offer after their collaboration
with FC Barcelona.
