Please wait while the transcript is being prepared...
0:04
This case study is about Zomato.
Particularly how it has
repositioned itself,
rebranded itself,
in the backdrop of the
COVID-19 pandemic.
0:17
Now for those of you who are
not familiar with India,
a brief background.
Zomato is an Indian
restaurant aggregator
and food delivery startup.
It provides information,
menus and user reviews
of restaurants
as well as food
delivery options from
partner restaurants
in select cities.
Zomato also began
grocery delivery
amid the COVID-19 outbreak.
Zomato is valued
at 2 billion USD.
0:47
What are the initiatives Zomato
took up during COVID-19?
I still remember media reports
where it was suggested
that the delivery boys of
Zomato were responsible
for spreading the coronavirus.
In fact, COVID-19 has impacted all
of our lives very unexpectedly,
and it has hit the food
industry the worst,
with many restaurants
completely shutting down.
But Zomato has been
a huge help to
its customers along with
its partner restaurants.
It has made efforts
towards its customers,
delivery partners and the
underprivileged community.
1:25
What are the steps it took in the
wake of the COVID-19 pandemic
and consequent media
reports suggesting that
the delivery boys could also be
carriers of the coronavirus?
It emphasized on
contactless delivery.
It emphasized on face masks.
As part of its efforts,
it has disabled
cash on delivery,
which used to be the most
popular mode in India.
It has ensured that all
payments are made online.
It has also started something
called the Zomato Gold Extension.
As a small gesture
from their end,
they have decided to extend
all paid Zomato gold memberships
by two months at zero cost.
What has it done for
the delivery partners?
