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Navigable Slide Index

1. Introduction
2. Objectives
3. Breaking down social media
4. Social media defined
5. Key web 2.0 principles
6. The social context
7. The zones of social media
8. Social media marketing defined
9. Exemplar vehicles
10. How do consumers behave online?
11. A day in a social life
12. What is a digital, social life like?
13. Understanding social segments
14. What motivates social media participation
15. Social technographics
16. The decision making process
17. Summary
18. Thank you

Topics Covered

• Understand what is social media and the zones of social media
• Social media definition
• Zones of social media
• Know consumer motives for using social media
• Consumer behavior online
• Motivations for consumers to use social media
• Reflect on how consumers use social media
• Social media participation
• Social technographics
• Understand the decision-making process and how social media can influence that process

Links

Series:

• Why We Buy: Understanding Consumer Behavior

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on August 26, 2013