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1. Introduction
2. Adolescents moods change quickly
3. Shakespeare's view of adolescence
4. Ephebiphobia
5. Kevin - the "perfect" adolescent
6. Adolescence is a human phenomenon
7. Childhood is elongated over centuries
8. Adulthood is postponed
9. Today's teens are more troublesome
10. Society's attitude to adolescence
11. Teens more prone to be killed as pedestrians
12. Teens more prone to be killed as cyclists
13. UK's adolescents are regular drinkers (1)
14. UK's adolescents are regular drinkers (2)
15. Those who do drink, drink much more
16. Alcohol is safer than drugs?
17. Adolescents self harm (1)
18. Adolescents self harm (2)
19. Adolescents' mental health
20. Chlamydia rates in the UK
21. Adolescents' pregnancy
22. Age of puberty is falling
23. Adolescents' behavior is not due to environment
24. Adolescents' behavior
25. Kids getting older younger
26. Hormones are to blame?
27. Telling the adolescent story
28. Chloe
29. Chloe's problems
30. Case study - 1
31. He has lost the power of rational thought
32. The story of Phineas Gage railway worker (1)
33. The story of Phineas Gage railway worker (2)
34. The story of Phineas Gage railway worker (3)
35. The story of Phineas Gage railway worker (4)
36. The story of Phineas Gage railway worker (5)
37. Our understanding of the prefrontal cortex
38. Frontal lobotomies result in changed personality
39. Teenage brain is still a work-in-progress
40. Magnetic Resonance Imaging
41. fMRI allows examining actual activity in the brain
42. The brain stops developing by age of 3?
43. Playing Mozart to babies makes them geniuses?
44. How a "normal" young person's brain develops
45. Second wave of production of grey cells
46. At puberty the brain "needs more capacity"
47. Myelination
48. Prefrontal cortex is last to be fully developed
49. The prefrontal cortex guides our behavior
50. Prefrontal cortex may relate to teens' behavior
51. Prefrontal cortex role in accessing hearing (1)
52. Prefrontal cortex role in accessing hearing (2)
53. Prefrontal cortex is the first to atrophy
54. Recap on the prefrontal cortex
55. Teenagers' poor decisions and judgment
56. Case study - 2
57. Hurry's disposition to risk
58. Many teenagers are oblivious to risk
59. Right ventral striatum change during adolescence
60. Case study - 3
61. Sam got caught shoplifting
62. Reconstruction in 'behavior modification' area
63. Use it or lose it
64. Linking sports and cerebellum development (1)
65. Linking sports and cerebellum development (2)
66. Linking sports and cerebellum development (3)
67. Teens engaged in sports show fewer problems
68. Case study - 4
69. Jake plays rugby and plays the guitar
70. Don't play them music, have them play to you
71. Key difference between teenagers and adults (1)
72. Key differences in interpreted expressions
73. Why don't teenagers "see" what adults "see"?
74. fMRI scanner output
75. Teenagers rely on their emotional centre
76. It is a wonder teenagers ever understood a word
77. Why so many teenagers consider life "unfair"
78. Teens and adults compared in areas that 'lit up'
79. Teens' less conscious decision-making
80. Differences between male and female brains (1)
81. Differences between male and female brains (2)
82. Male and female brains are not the same
83. Differences between male and female brains (3)
84. Differences between male and female brains (4)
85. Why women are better at multi-tasking than men
86. Difference in use of the amygdala
87. It's not the way his mind works
88. The key points for us
89. Gender-based neuroscience and illness (1)
90. Gender-based neuroscience and illness (2)
91. Gender-based neuroscience and strengths
92. Hormones role in the changes
93. Reaching adulthood the differences will even out
94. Stress affects males and females differently
95. Girls demonstrated more adult-like responses
96. Sleeping half the day (1)
97. Sleeping half the day (2)
98. Melatonin tells us to go to sleep
99. After puberty melatonin hits in later
100. The amount of needed sleep stays the same
101. Starting an hour-and-a-half later
102. The eyes are open but the brains are asleep
103. Case study - 5 (1)
104. Case study - 5 (2)
105. Implications
106. Legal liability of teenagers (1)
107. Legal liability of teenagers (2)
108. Calls for raising the driving age
109. Predilection for risk facilitates emigration
110. Books and articles on teenage brain
111. Spend quality time with your offspring
112. Those who need to understand adolescents
113. Lack of a response due to an inability to decode
114. Adolescents may not be hearing the words we say
115. How we ask the questions
116. Teenagers are not a homogenized group
117. Using emotion to answer rational questions
118. Providing them with a full sense experience
119. Target the communication to one of the genders
120. 20th century thinking vs. 21st century thinking
121. How do teenagers cope with all the changes (1)
122. How do teenagers cope with all the changes (2)
123. How do teenagers cope with all the changes (3)
124. Youth tribes and UK tribes
125. Are teenagers aware of what they go through?
126. Why doesn't anyone understand me?
127. The influence of the internet (1)
128. The influence of the internet (2)
129. Myths exploded
130. Educate to what is going on in the teen brain
131. Teenagers' bad press
132. Regain the power of rational thought
133. References

Topics Covered

• Adolescents' moods
• Ephebiphobia
• Society's attitude to adolescence
• Alcohol is safer than drugs?
• Adolescents' self harm
• Adolescents' mental health
• Adolescents' pregnancy
• Age of puberty
• Hormones are to blame?
• Teenage brain
• Magnetic resonance imaging
• The prefrontal cortex
• Teenagers' poor decisions and judgment
• Linking sports and cerebellum development
• Key difference between teenagers and adults
• Gender-based neuroscience and illness
• Melatonin
• Legal liability of teenagers
• Why teens behave the way they do
• 20th century versus 21st century thinking
• Youth tribes and UK tribes
• Myths exploded
• Teenagers' bad press

Links

Series:

• Communicating to the Young Consumer

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 28, 2010